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How Brands Grow What Marketers Don't Know Byron Sharp 9780195573565 Books lecteur PDF How%20Brands%20Grow%20What%20Marketers%20Don%26%2339t%20Know%20Byron%20Sharp%209780195573565%20Books

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How%20Brands%20Grow%20What%20Marketers%20Don%26%2339t%20Know%20Byron%20Sharp%209780195573565%20Books

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PETE THE CAT HIS FOUR GROOVY Howard Hughes 9780007553679 Books Livres gratuit QOR

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Byron Sharp,How Brands Grow What Marketers Don't Know,Oxford University Press,0195573560,Marketing - General,Branding (Marketing),Branding (Marketing).,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,Business Economics,Business Economics/Entrepreneurship,Business Economics/Marketing - Research,Business / Economics / Finance,Business | Management | Marketing Management,Business/Economics,Consumer Behavior - General,Marketing - Research,Sales marketing

How Brands Grow What Marketers Don't Know Byron Sharp 9780195573565 Books Reviews :

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Byron Sharp,How Brands Grow What Marketers Don't Know,Oxford University Press,0195573560,Marketing - General,Branding (Marketing),Branding (Marketing).,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,Business Economics,Business Economics/Entrepreneurship,Business Economics/Marketing - Research,Business / Economics / Finance,Business | Management | Marketing Management,Business/Economics,Consumer Behavior - General,Marketing - Research,Sales marketing

How Brands Grow What Marketers Don't Know [Byron Sharp] on . This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow

 

Product details Hardcover 228 pages Publisher Oxford University Press; 1 edition (April 12, 2010) Language English ISBN-10 0195573560

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