Marketing Management and Strategy 4th Edition Peter Doyle Phil Stern Books ebook SJS

Marketing Management and Strategy 4th Edition Peter Doyle Phil Stern Books Livres gratuits en ligne à lire Marketing%20Management%20and%20Strategy%204th%20Edition%20Peter%20Doyle%20Phil%20Stern%20Books

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Livres gratuits en ligne à lire Marketing Management and Strategy 4th Edition Peter Doyle Phil Stern Books YOI

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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

 

Peter Doyle, Phil Stern,Marketing Management and Strategy (4th Edition),Prentice Hall,0273693980,Marketing.,Marketing;Management.,BUSINESS ECONOMICS / Strategic Planning,Business,Business Economics,Business / Economics / Finance,Business information systems,Business/Economics,Economics, finance, business management,Great Britain/British Isles,MARKETING MANAGEMENT,Management,Marketing,Non-Fiction,Scholarly/Graduate,Strategic Planning,TEXT,Textbooks (Various Levels),gtt

Marketing Management and Strategy 4th Edition Peter Doyle Phil Stern Books Reviews :

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

 

Peter Doyle, Phil Stern,Marketing Management and Strategy (4th Edition),Prentice Hall,0273693980,Marketing.,Marketing;Management.,BUSINESS ECONOMICS / Strategic Planning,Business,Business Economics,Business / Economics / Finance,Business information systems,Business/Economics,Economics, finance, business management,Great Britain/British Isles,MARKETING MANAGEMENT,Management,Marketing,Non-Fiction,Scholarly/Graduate,Strategic Planning,TEXT,Textbooks (Various Levels),gtt

Marketing Management and Strategy (4th Edition) (9780273693987) Peter Doyle, Phil Stern Books

 

Product details Paperback 464 pages Publisher Prentice Hall; 4 edition (May 28, 2006) Language English ISBN-10 9780273693987 ISBN-13 978-0273693987 ASIN 0273693980

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